INCEPT: My Roles at Incept

Welcome to another edition of Guest Blogging from my friends at Incept. Today, we get to take a look inside the life of Meredith Morckel, an Internet Conversational Marketing Expert (iCME) who specializes in blood donor recruiting and social media. Every week she takes on multiple roles as a member of the Incept team. Here’s more about what part she plays in the Incept experience. Enjoy!

Three Hats: My Roles at Incept

My job description was pretty straightforward when I first started working at Incept in June of 2010. I was hired as a Conversational Marketing Expert to make phone calls and recruit blood donors. Over the past ten months my position has grown from one role to three. I work the same amount of hours, but now handle a variety of tasks. Here is how the workweek looks for someone like me:

Blood Donor Recruiter

The majority of my hours are spent making outbound phone calls to potential blood donors. When they answer the phone I introduce myself, ask how their day is going, tell them how much we appreciated their previous donation, remind them how important it is to give blood (each pint can save up to three lives!) and then help them find the best date, time and location for an appointment. More than that, I connect with the donor. I build a relationship and, ultimately, help save lives by assisting with the process of obtaining blood.

Internet Conversational Marketing Expert

About every other day I work for the social media department! So much of modern communication is on the internet, including promoting blood donations and advertising your business! My time in this role is spent writing blog posts about the blood bank industry and social media, while also endorsing Incept on various websites like Twitter and Facebook.

Furthermore, I take photos of Incept employees in action, film and edit interviews, and compile reports. The stronger we build the company through the phones and the internet, the more blood centers we can help to recruit donors and the more lives we can save!

Member/Moderator: “Learning Never Stops” Committee

Once a week I meet with one of the “Live the Brand” committees. “Living the brand” refers to Incept employees embodying our core company values in their everyday lives: Integrity, Never Satisfied, Compassion, Everyone’s a Customer, Present and Tenacious.

My committee is full of lifelong learners who are never satisfied with their knowledge level. We’re in the process of creating a curriculum that covers various topics - from customer service and leadership to personal development and stress management.

Incept is invested in its employees, so much so that the company yearns to help them improve their lives both on and off the clock! The more knowledge employees have, the better they’ll perform their jobs. And the better they perform, the more lives we will save!

To learn more about how Incept helps save lives, check out our blog: blog.inceptsaves.com